When Kevin Hart joined the Tommy John team as an investor, he didn’t just invest money but also the unparalleled energy he's become known for. One of his first areas of passion and focus was to create his own line of apparel. We were tasked with launching the Tommy John x Kevin Hart collection in a way could appeal equally to fans of both. Our campaign borrowed premium queues from Hollywood, allowing us to package hardworking and hilarious sales pieces that feel like part of a feature production. Social media audiences enthusiastically watched and shared, and they got the message: if Kevin Hart’s underwear can keep up with him, it can keep up with anybody.
