The Business Problem
In New York City, Capsule’s awareness was high but they were struggling to convert new users to the platform. Changing your pharmacy sounds like a pain in the ass so it was our job to demonstrate how this new digital approach to pharmacy is better than the old way.
The Creative Solution
With Capsule negotiating lower prescription costs, finding coupons, managing your insurance, communicating with your physician, and delivering your meds to you, living without Capsule is essentially being stuck in the past. Sometimes the only thing harder than changing, is not changing at all.
