The Business Problem
At the beginning of the pandemic, Lucky was suffering from decreased engagement on their social platforms and decreased traffic in their shops. They tapped Preacher to re-ignite their social following and turn engagement into sales.
The Creative Solution
Our team developed Win From Home, a social game meant to engage Lucky’s following and flatten the curve by reminding people to do their part by staying home. We developed 30 prompts for each day in May and sparked their followers to play along.
