The business problem
When the Coca-Cola Company’s flavored sparkling water, AHA, stumbled out of the gates they came to Preacher to relaunch the brand. With LaCroix and Bubly leading the category, Coca-Cola tasked us with making AHA 3rd in flavored sparkling water sales.
The creative solution
With low awareness, AHA needed people to recognize what it was and why it was. And with a name that sounded like both a revelation and a proclamation at the same time, we wanted to get people saying and drinking AHA. We portmanteau-ed AHA into our scripts and OOH campaign positioning AHA as the fun flavored sparkling water.
The results
We’re number 3! The campaign was a success propelling the brand past the sparkling water midfield and onto the podium. Next time the beverage cart reaches your aisle on a Delta flight remember this tagline, Can I get an AHA?
