The business problem
ESPN’s Atlantic Coast Conference Network needed cable subscribers to call their providers and request that they carry the new TV network. The Network needed to demonstrate it’s value to ACC loyalist in an impactful way that would garner a response to their big ask.
The creative solution
We designed and developed a customizable photo experience at the ACC Basketball Tournament in Greensboro, NC that we called The Showcase. Fans lined up for their chance to experience their favorite team’s locker room, cut down the net, and field questions at a press conference.
