Krispy Kreme - The World's Tastiest Coupon

Who says a coupon can't be a social idea that is a digital idea that is an e-commerce idea that is also video content? To promote Krispy Kreme's Day of the Dozens (12-12-15) we created the World’s Tastiest Coupon: Real doughnut glaze, making a real barcode, that really scans. It was picked up by Creativity Online, Adweek, DesignTAXI, The Thrillest, Mental Floss and beyond.

Ad Age Small Agency Awards - Gold - Campaign of the Year - Digital

Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Creative Directors: David Baldwin, Bob Ranew
Video Production: Remedy