Stride Gum Runner

The 2012 One Show student competition brief asked students to make Stride gum relevant to Canadian teens. Not sure we did that, but we did imagine a mobile game where a fictitious fishing captain smuggled gum to Singapore where it's illegal. We also earned a Merit for Integrated Branding Campaign in the One Show's Student Competition and won Student's Choice for Interactive in the Creative Circus Student Show.

Art Director: Jimmie Blount
Copywriters: Chris Baker, Kate Figgins