Cree - What Better Light Can Do

Cree makes the best lights in the world, but a lot of the benefits of great lighting are intangible. When you're shopping for lights, you don't think about, say, your productivity and mood. But you should.

These are pretty info-heavy videos, but they manage to tie a wide range of benefits together in a cohesive story with some personality. And they were fun to make.

Art Director: Jimmie Blount
Copywriter: Britton Upchurch
Creative Directors: David Baldwin, Bob Ranew
Animation Studio: Buck